Variety.com has an article on their website about how the ratings for ABC network dropped on Friday which was the same day Fuller House was released on Netflix. Could Fuller House’s release had an effect on their ratings?
ABC has been the top-rated network among young adults on Fridays this season, but the network’s lineup took a hit last night — and Netflix’s reboot of “Full House” may be partially to blame.
Netflix, of course, doesn’t release ratings data, but it only stands to reason that a much-anticipated reboot of a popular ABC comedy that aired mostly on Fridays during its lengthy run would impact television ratings the day (which happened to be a Friday) it was released. The streaming company released all 13 episodes early Friday morning, but it’s likely that it wasn’t until Friday night that many got their first chance to relax and unwind with the new installments.
“Fuller House” has generated significant social-media buzz ever since the project was officially announced last April. In December, Netflix released the first trailer for “Fuller House,” which racked up 5.5 million YouTube views in its first day and more than 14 million views to date. The one-minute teaser also became the most viewed video on Netflix’s official YouTube channel.
Overall television usage levels were low Friday night, according to Nielsen, with just 25.9% of adults 18-49 watching during any average minute from 8 to 11. These numbers tend to be move glacially from week to week, so even a 3% decline from Feb. 19 (26.7) was noticeable, and it made for the lowest tune-in for any Friday since Dec. 18.